We support brands with IRL social marketing strategies and connect them with their audience to build a community based relationship. By fostering genuine connections, we increase brand awareness, relevance and loyalty among GenZ and -Y.
Why? At a time when digital content is played out millions of times a day, it is becoming increasingly difficult for brands to build genuine emotional connections with their target group. Pure online interactions are no longer enough - customers are looking for real-life experiences that create a deeper connection with the brand.
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The underestimated potential for consumer brands
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“Authenticity is Key” for branding and marketing
…but let’s be real, how do you actually achieve that?
Here’s the thing: the brands that win tomorrow are the ones that actively create real-life, community-driven experiences.
- In B2C, standing out on product alone is a losing game. Too many ideas, too little differentiation.
- What sets you apart? How deeply connected people feel to your brand — and how much they feel like they belong to it.
- Customers today don’t just want to consume; they want to contribute. They want to feel heard. They can sniff out “performative” community-building from a mile away.
It’s no longer about you marketing at them. It’s about you showing up with them — where they are offline.
People crave more than screens. They crave connection. The future isn’t just about being online; it’s about creating offline spaces where your customers can meet, bond, and genuinely live your brand.
Your focus
What we provide
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We only do IRL SOCIAL
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Screened 500+ startups, clubs and communities
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100+ IRL founders and IRL builders
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We hosted several events and 2.000+ people offline
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